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Research papers

Thriving on trust

Consumers are the foundation of the market research industry. The intrinsic value of market research derives from honest and articulate responses from its participants - consumers.This presentation examines the respondent inertia phenomenon that is...

Catalogue: Congress 2005: Making A Difference
Author: Roseanne Luth
Company: Luth Research
September 21, 2005

Research papers

To build, or not to build? That is the question

After approximately a decade of evolution, the Internet has become an integral part of most people's lives. As a result, online market research has seen a substantial increase in market acceptance among businesses and the general public. At the heart...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Alex Gofman, Roseanne Luth
Companies: Luth Research, Moskowitz Jacobs Inc.
April 17, 2005